Step 3: Marketing Strategy
“You Incorporated” You already have a full time job. You are the president of “You Incorporated.” And, of course, your product is you. You will now be working full time marketing yourself to prospective employers. As far as the job search process is concerned, marketing will be understood to be the things we do to identify prospective employers and to cause those employers to have an interest in and want to interview us. First we will consider how to locate prospective employers and job openings, then we will deal with the ways we cause them to want to interview us.
Job Search Strategy
There probably is not a perfect job. However you can come closer to the “perfect” job for you by taking the time to seriously think through what is important to you in a next job. The form at the end of this section has been designed to allow you to prioritize those job criteria that are important to you. After each interview you may want to use the following form to evaluate each given company by filling out the “score” cells for each selection criteria. Listed on the next page is a sample list of job selection criteria. This list is only an example. Although you may want to use some of these, you should list others that are important to you.
Target Employment Status
Before you actually begin applying for jobs it will be necessary to decide just what type of employment you are seeking: full time, part time, contracts, or self employment?
Your networking strategy will help you let everyone know that you are changing careers. It will include such issues as who to contact, number of contacts per week, script’s to be used, records to be kept and follow up plans.
Each job seeker should have a short statement prepared to tell anyone who asks what type of work her or she is looking for. You should be able to very succinctly tell anyone who asks, what type of a job you are looking for. A suggested script is provided in this section.
Use of Computer Databases
Internet sites can be useful tools in a job search if used sparingly. You should become acquainted with the Wooddale Job Transition Support Group site on Yahoo, as well as www.indeed.com and industry and /or company specific sites appropriate to your situation.
Search firms and employment agencies can be helpful in locating a job. It is important however to select one that has earned a good reputation and that is appropriate to the type of job you are seeking.
Some companies choose to advertise their job openings in newspapers, (from community to national.) Other openings are listed in college placement offices. One of the best locations is our own Job transition Support Group web site.